"Is PR an Art or a Science?" - I saw this question posted on a forum on PR week and it intrigued me. I personally think that Public Relations is a mix of both an art and a social science. I think that typically, people regard PR to be more of a social science due to there being many theorys surrounding the area, and due to PR strategy needing a lot of rational thought and decision making. These PR strategies and theories are what underline the whole of Public Relations, however it is the imaginitive and creative campaigns that are often the most successful and most well recieved, giving PR a difinitive arts aspect.
xoxo
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